Hi, I’m Jessica. I am looking for a new and long-term career in digital marketing.
I’m a senior email marketing specialist who creates customer-centric marketing strategies that drive engagement, increase revenue, and build lasting relationships. I enjoy combining creativity with data to develop campaigns that not only resonate with audiences but also deliver measurable business results.
You’re probably wondering what makes me different?
Great question!
I thrive in collaborative, cross-functional environments where marketing, creative, and sales teams work together to achieve shared business goals. Known for being organized, analytical, and detail-oriented, I enjoy managing projects from strategy through execution while keeping customer needs at the center of every decision.
As digital marketing continues to evolve, I’m committed to staying current with emerging trends, new technologies, and industry best practices. I’m always looking for opportunities to leverage data, technology, and thoughtful storytelling to help organizations strengthen customer relationships and achieve sustainable growth.
Accomplishments
Throughout my career, I’ve focused on using data to improve marketing outcomes. By analyzing customer behavior, refining audience segmentation, and continuously testing campaign elements, I’ve helped increase email open rates, improve click-through rates, and boost email-driven conversions I believe every campaign is an opportunity to learn, optimize, and create a better customer experience.
While I was employed with The Green Solution, my email marketing initiatives generated more than 2,000 customer orders and $116,000 in revenue, demonstrating the impact of strategic, customer-centric campaigns.
When I was with Fitment Industries, I met company revenue goals and reached the highest amount of revenue through an email and SMS during the busiest times of year.
I am originally from Waukesha, Wisconsin. My husband Justin and I lived in Colorado for about six years but moved back to Wisconsin to be closer to family. We have a daughter (Avery, 6) and a son (Lincoln, 1).
I earned my bachelors degree in Graphic Design at the University of Wisconsin-Platteville and a minor in Digital Imaging Media.
When I’m not designing or looking at marketing data, I am spending warm days exploring the outdoors and being active wherever I can. A few of my favorite activities include listening to music, drawing, hiking, camping, or going to a sporting event.
Jessica Griffin 